London Business School, Alumni Career Services

Career Webinar Series

Here you will find the recorded webinar series presented for London Business School.  You'll find a wealth of information on career management, professional branding and resume development.  Scroll down for the series and click on any of the videos below to play.

Career Insurance: How to Increase Job Security in a Tough Economy

Much advice is being bandied about on how to stay employed and avoid a downsizing. The top suggestion always boils down to “work hard and do a good job”. Well, it is far too late for that if the firing list is being compiled.  Further, shouldn’t we be doing that already?  Good work is a given, but what are some actions to take to help insure your job security or at the least be prepared when the severance check arrives at your desk?

This webinar will cover the career insurance strategies and tactics to have in place both within your organization and externally within your sector and profession such as:

• Assessing your career momentum and goals
  
• Developing an internal network within your organization 
  
• What constitutes a safe harbor to ride out the storm?
  
• Managing relationships up, down, and across
  
• Managing the lay-off process  when you are left behind
  
• Setting up external leverage that helps inside
  
• Building career goals for the future
  

Job Search 101: The New Basics

Where and how do you begin a job search today? This 30,000 foot overview will give you a good start on the best tools, practices and methodology. A job search has been transformed in the past 10 years and revolutionized in twenty.  Come up to speed with the basic approach, steps, strategy and tactics to execute a job search including:

• Building a job search strategy that encompasses both in print, in person and online tactics 
  
• Online profiles to build a personal brand that integrates with your in-person presentation and on-paper resume
  
• Integrate both off-line and on-line networking with an overall strategy and plan
• Using Social Media tools like blogs, rating sites, and content sites to build your reputation
  
   
  
  

Resumes: From Bland to Brand

We market our companies, products, and services, but how are we when it comes to marketing ourselves? Find out how to take a decent, bland boilerplate resume and use branding techniques to make it into a great "talking paper" that differentiates you from others. This fun and creative webinar let’s you follow the “Purple Squirrel” (a recruiter term for the ideal candidate who doesn’t exist) to hot spots in your resume where little changes can make a huge difference

• As an example, we take a standard The
• Ladders.com resume and show you how to blast out of the boilerplate and stand out from the crowd by:
  
• Effectively communicating the right messages to potential employers   
• Turning your resume into an effective self-marketing tool that re-positions your accomplishments from where you are to where you want to be
• Learn how to write a resume that draws the kind of attention that screens you into not out of an interview opportunity
  

Ecosystem Networking: A Strategic Roadmap to Change Careers, Find a Job,  or Penetrate a Business Sector

Networking efforts can easily become scattered and too broad to yield the best results. We end up making lots of contacts and coming up empty on outcomes. In a tough, competitive economy, a highly targeted, focused approach can grow networking contacts virally, geometrically and globally. 

Using a proprietary networking model that emulates the worldwide web, this webinar will set you up with a clear, simple networking roadmap and process that generates immediately helpful connections with a 4-fold return on the personal time and energy invested. 

Find out how to use the Eco-Net model to: 

• Understanding how true networking works that is not simple lead generation
  
• Create a quick strategic and tactical process to build a new network in any field or industry
  
• Target the right people for the right things and stay in touch with them on-going
  
• Leveraging your networking database to continually build on your industry knowledge and expertise
  
• Getting people to want to open doors for you
  
• Developing a lifetime base of connections to continue to support your career growth and success  
  

Your Online Profile and Elevator Pitches: Talking the Talk

Nothing is more crucial to advancing your career than written and verbal first impressions. They irrevocably position you in the mind of another and even pigeon-hole you into a specific position level, role, or industry as well.  You need to fully and effectively communicate your value proposition and business solution with a well articulated elevator pitch in person and a well-written profile online. Most people skip their Linkedin Summary or regurgitate their resume’s introduction. Writing dynamite Summary lays the foundation for speaking great elevator pitch. 
With many samples and examples we will show you how to create them both with:

• Styles of online profiles and how they differ to a business bio
  
• The ingredients for writing a compelling, easy to read, and branded Summary 
  
• How build a modular elevator pitch appropriate to multiple business situations
  
• Pulling a memorable one-liner/tag-line and a branding statement from the profile and pitch
  
• Identifying core competencies, accomplishments, and passions
  
• Tactful name dropping and numbers delivery 
  
• Translating an online profile into an elevator pitch with ease
  

Ace an Interview by Being a Storyteller

Next to case questions, behavioral interviewing questions create the most dread with people. What if I told you that answering every question as if it were a behavioral question would greatly improve the positive impression you evoke in the interview. This is about telling your story.
In fact every question can be an opportunity to sell you beyond your accomplishments and experience because you are competing against equally accomplished and experienced candidates. You can differentiate yourself and stand out by hearing questions differently and answering them with stories. The goal is to make interviewing so easy that you will be able to handle any tough questions and improvise great answers. 

In this webinar, we will hit the highlights on to interview and story-tell your way into a job offer: 

• A review of the general interviewing process that occurs globally. 
  
• The differences between using an executive search firm, an in-house recruiter.
  
• What to do prepare for the interview to avoid being blindsided by any question
  
• Types of questions asked: case, factual, blue sky and behavioral
  
• The step by step approach to answering almost any question using a story telling answer 
  
• In addition, you will learn a unique style of answering to immediately brand yourself with every answer
  
• And finally, how to ask questions that levels the playing field when it comes time to negotiate the offer 
  

copyright Patti Wilson and the Career Company, all rights reserved