Creating a Professional Brand
Business consultant, Tom Peters fathered the personal branding revolution in an essay that appeared in Fast Company in 1997 under the title "The Brand Called You."
Peters writes, "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called 'You.'"
Peters continued, "If you're going to be a brand, you've got to become relentlessly focused on what you do that adds value.…" If the commoditization of a global economy erodes value, the opposite is also true: personal branding will deliver a premium.
Allocating the time and effort to build a personal brand is something we all tend to neglect or ignore. Committing to updating and building your brand can be easier than you think and well worth the return on your investment.
In this webinar:
Influence Networking: A Strategic Roadmap to Change Careers, Find a Job, or Penetrate a Business Sector
Networking efforts can easily become scattered and too broad to yield beneficial results. We end up making lots of contacts and coming up empty on outcomes. In a highly competitive economy, a highly targeted, focused approach can grow networking contacts virally, geometrically and globally. Using a proprietary model, this workshop gives a clear, simple networking roadmap and process that generates immediately helpful connections and provides a 4-fold return on the personal time and energy invested.
How to Work a Room: Effective Tactics that Anybody Can Use
Walking into a room full of strangers and coming away with new friends, good contacts, and leads to opportunities takes learned skills and practical methods. These can be acquired by the shyest of people to enable them to feel comfortable mingling while out-going types can perfect and polish their abilities to make contacts. The topics covered in this mini-workshop include:
How to Follow-up, Keep in Touch and Grow Your Network
In a global economy, our career and business survival may hinge on our ability to develop, maintain and utilize professional connections over time. The typical complaints of business people about maintaining a network is the lack of time, momentum and ways to stay in touch with valuable relationships and connections. Issues covered will include:
Your First 90 Days: On-Board Yourself!
How do you avoid becoming a statistic and ensuring your success in your new position at your new company, group or business unit? About one-quarter of all new hires won't make it through their first year, according to research from the Employment Policy Foundation.
If your employer doesn’t have an on-boarding and assimilation program in place for new hires or employees moved between business groups then it’s time to DIY (do it yourself). There are straightforward initiatives you can take at the outset of a new position to ensure increased job satisfaction and effectiveness, Increased likelihood of success and productivity as well as effectively aligning your abilities with business objectives. All of which reconfirms and reinforces your employer’s original decision to hire you.
In this webinar, we will cover the steps to put in place from day one on the job:
MARKETING YOURSELF IN A GLOBAL ECONOMY
The competition for jobs is tougher and job security may seem to be just a memory, but you can take steps to be better prepared for any eventuality by learning and using 21st century job search techniques. An overview of what we need to do to find jobs and stay employed using technology tools and marketing techniques. Using her 7 Step Career Model, Patti Wilson, give you tips and ideas on resumes, interviewing, and networking with a self-marketing approach.
Negotiating Compensation that You Don't Regret
The financial rewards that accompany many job offers nowadays are less than desired due to a global marketplace for talent. You can successfully negotiate a satisfactory salary in a competitive job market. Though a compensation package is more than a dollar amount and number of stock options, we tend to focus just on the monetary aspects of an offer to the exclusion of the entire package. Learn tangible guidelines on how to work through the three basic steps of negotiation with any employer while avoid timing mistakes. Be able to create a conversation about your compensation between equals.
Gain valuable insights on how to:
Resumes: from Bland to Brand
We market our companies, our products, our services, and our results on a regular basis, but how are we when it comes to marketing ourselves?
Do we use what we know to package ourselves effectively and communicate the right messages to our target audiences of potential employers and clients?
Getting the "right" company to see your talents and make you an offer you can't refuse takes successful self-marketing even in the best of times. In a competitive, changing job market, packaging and positioning yourself well on paper shortens your job search, improves your ability to "sell" yourself in person and helps turn an interview into an offer. This presentation provides insights into
Creating an Online Personal Brand
Allocating the time and effort to build a personal brand is something we all tend to neglect or ignore. If the commoditization of a global economy erodes value, the opposite is also true: personal branding will deliver a premium. Extending your band online is crucial to your self-marketing ongoing.
In this webinar: